Kiddle – visual search engine for kids


Raising a kid in the age of the Internet can sometimes be a scary thing for parents – they never know what risqué photos might pop up in the results of a simple online search during homework time.

KIDDLE – The new engine is designed to bring kids search results that “satisfy family-friendly requirements” as it filters sites with explicit content, according to the site’s “About Us” page.

In addition to bringing safe content handpicked by Kiddle editors, the search engine also boasts big thumbnails with search results (for those kids who are just starting out with reading) and larger font for readability. But perhaps most importantly, Kiddle also states that the engine does not collect any personal information and logs are deleted every 24 hours.


One thing you should know is that Kiddle is not owned by Google and is not officially affiliated with them in anyway. According to, you’ll see that Kiddle is registered at, and the domain is set to expire on October 31st of 2016. Does this mean Kiddle will expire? Not necessarily, but website owners that are highly invested in a site and have intentions of keeping it online will usually buy the domain for at least five years. Kiddle may be waiting to see if the site will garner enough traffic to warrant renewing the domain.

The confusion about the site being owned by Google comes about because the Kiddle main site does look a lot like the Google setup, but with more child friendly colors and a fun robot. Many sites have said that Kiddle is a Google product, but the fact is that it is not associated with Google in anyway. Nowhere on Kiddle does it claim to be a Google site.

Kiddle is a search engine that gets its results from Google safe search. So yes, it should be safer. The top 1-7 results are chosen by editors, who block out sites that may be unsafe for children to view. The results for 8 and on are not edited, so parents should understand that although it might be safer it is not perfect.

Some Twitter users have done a little research to find out just what kind of results can be found. They discovered that there are still questionable results on Kiddle that should make parents pay attention.

There are some benefits to Kiddle that you may like. One of the benefits is the previously mentioned edited results. According to the Kiddle About page,

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Also, according to the Kiddle privacy policy, Kiddle does not store any “personally identifiable information.” The part that most people won’t understand is what follows.

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This means that although Kiddle is not storing your information, Google still might be. Kiddle uses an embedded Google search bar on the front page of the Kiddle site. It is a Google tool that follows Google’s policies for privacy. You can read more about Google Privacy to understand it better.

Another nice feature of Kiddle is that certain words are blocked.  So, if your child types in things like “butts” or “penis” or “Pamela Anderson” on Kiddle, they will get the fun robot visual and the message, “Oops, looks like your query contained some bad words. Please try again!” You can add words to the Kiddle keyword block form or even add sites to the site blocking form. This does make Kiddle more child friendly.